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Bord Bia Bloom 2024 Launch

Gardening, Goodies and Giggles – Bord Bia Bloom announces full festival line-up for much loved summer event Bord Bia Ireland’s favourite festival of flowers, food and fun returns May 30th –June 3rd 2024  @BordBiaBloom | Click Here to visit the Bloom website Wednesday 8th

Jack Burke Interview - Marketing Fellowship

From Dublin to Dubai - Jack Burke reflects on his Marketing Fellowship journey Bord Bia Talent Academy Hailing from Rush, Co. Dublin, Jack Burke is currently a long way from home, currently making waves in Dubai, United Arab Emirates. Jack is one of the current participants

How the PCF sector dealt with another turbulent year

PCF exports for 2021 were valued at €2.5 billion, a 2.7% increase on 2020’s value. This performance is due to sustained strong sales across retail, most notably for the meal solutions category but also bread and value added pigment. Restrictions in the Foodservice channel

Dairy Performance & Prospects Summary

Irish dairy exports performed positively in 2021 with exports exceeding €5 billion for the third year in a row. Strong market returns across the core categories of butter, cheese, and powders coupled with a diversified market spread helped sustain strong demand during the

Drinks Performance & Prospects Summary

In 2021, overall drinks exports increased by 19% to be worth €1.62bn - a strong recovery after the unprecedented difficulties for the sector in 2020. This left the value of exports similar to 2019 levels. The recovery was driven by strong exports of Irish whiskey and cream

Post covid effects on the drinking occasion in China: Three emerging trends

Although the lockdown measures in China in early 2020 were some of the strictest in the world, they were effective in curbing COVID-19, which has allowed for a positive economic rebound in 2021. Even though localised restrictions still occur infrequently and travel

How Bord Bia’s Librarians help to fill information skills gaps in the agriculture and food sector

On November the 2nd, Bord Bia proudly had its first ever UN SDG story published on the International Federation of Library Association’s (the IFLA’s) Library Map of the World. To learn more about How Bord Bia’s Librarians Help to Fill Information Skills Gaps in the

Meat Shopper Insight – How to reinvigorate the beef category?

Considering a slow start to the year, where Irish beef exports to Britain and European markets were slow to gather momentum, there has been a steady upturn in the beef trade since mid April. Cattle prices in Ireland, UK, Europe, have increased steadily, reaching highpoints

Premiumisation: A trend to act on in Chinese spirits market

Premium spirit brands are reaping the rewards of the growth of the Chinese spirits sector. The sector grew from €199 billion in 2013 to €247 billion in 2018. The sector is expected to reach €306 billion by 2023, registering a CAGR of 4.8% during the five-year period (

Choosing a route to drive growth: How size matters when using insight

Bord Bia’s readiness radar outlined Insight as the area that businesses are least prepared to deal with of all 13 areas explored. The need for support and relative lack of preparedness in this space is driven by the fact that only 16% of companies interviewed have dedicated

Elevating your Brand on Instagram

Instagram has 1 billion users worldwide and reaches 2.2m people in Ireland each month ("Elevate Your Brand on Instagram", 2021). Launched in 2010 by Mike Krieger and Kevin Systrom, Instagram’s main selling point was its photo filters. Younger audiences who prefer more

The secret to how Bord Bia Small Business Clients can use knowledge & market intelligence for GROWTH

Here at Bord Bia we believe that helping *Small Business Clients learn how to leverage our Knowledge & Market Intelligence Team to make better, more informed strategic decisions, will help them succeed in the pursuit of business growth. So, if you’re a Bord Bia Small

Foodservice’s Emerging Future

The past 16 months have been extremely challenging for foodservice operators and the producers and processors who supply them across the island of Ireland. But business owners are beginning to look to the future with some confidence now as the reopening programme continues.

4 Insights from the Irish Food & Drink Industry – Readiness Radar 2021

Hearing the voice of the Irish food and drink industry has a pivotal role in informing and shaping how Bord Bia develops plans and programs. Having an understanding of the key risks faced by the industry to their success or future and level of preparedness to deal with

The Future of Frozen in the UK – Frozen Futures Framework

‘The Future of Frozen in the UK’ is a new Insight Study commissioned and recently completed by Bord Bia. From this study came a comprehensive report looking at a multitude of areas. This included An Overview of the Category within the UK and an Exploration of the Frozen