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Frozen category research – setting the scene

The frozen category within the retail channel has been very well positioned to service the change in shopping and consumer behaviors as result of the Covid 19- pandemic, and this has been particularly true in the critical UK market. Responding to that and setting Irish

The Growing Demand for Dairy in West Africa

In recent years we have seen strong growth in the value of Irish exports of dairy ingredients to West Africa, where Irish suppliers hold a strong presence in the dairy ingredients market. This has been driven by exports of fat-filled milk powder (FFMP). To understand the

5 Top New Sources of Insight for Growth - May 2021

An article from WARC on building an insights led organisation states clearly that a consumer-centric approach drives business growth and, and to develop consumer-centric strategy a business must be insight led (WARC, 2017). Bord Bia’s Knowledge and Market Intelligence Team

What does the future of In Store in Great Britain look like?

The third in a three-part series of Insightful Articles, this article will look at the Insight Study that was recently commissioned and completed by Bord Bia, which focused on the In Store Bakery (ISB) category in Great Britain. To review the first two articles in this

How to better position yourself in the Japanese beef market

The recent Bord Bia research helps Irish beef exporters to better understand the usage and attitude towards beef in Japan so they can better position themselves in this new Asian market. The research was conducted through an online survey with 900 Japanese meat consumers

Setting the scene for the Instore Bakery report

Bakery is worth over a billion euros to the Irish economy (Shelf Life, 2019), with bakeries spread across the length and breadth of the island. And while in general bakery is not one of those categories that is easily exported, Irish bakeries have made inroads in a total of

5 Top New Sources of Insight for Growth - April 2021

Kantar Vermeer produced a report called Insights 2020 (i2020). Their research involved interviews and surveys of more than 10,000 business practitioners worldwide. Of the factors that were found to drive customer-centric growth, none mattered more than a firm’s insights

Exports of Irish Meat and Livestock exceed €3.5 billion

The collective value of Irish meat and livestock exports increased by an estimated 4% last year, to reach €3.54 billion. This improvement was driven mainly by the beef and sheepmeat sectors, whose export revenues grew by 9% and 15%, respectively, despite lower volumes in

4 Key Trends to Understand the Meat Category in Retail

On Friday 21 January, I presented at the Meat Market Seminar on the key trends in European retail in 2021, and what to look for in 2022. In this article, I will sum up some of the big insights from the presentation. The data comes largely from Bord Bia’s Meat Shopper

4 reasons why labelling of origin in France could actually be an opportunity for Irish lamb?

Labelling of beef origin has been mandatory in France for 20 years. From the 1st of March 2022 it will be the same for lamb, pork and poultry bought raw by the restaurants. Quite an upset for exporters in a market like France! But the threat could actually turned into an

#TikTokmademebuyit- How to get started with the world’s fastest growing social medium

The international growth of TikTok seems to know no bounds. Only in existence since 2017, it’s overtaken Facebook as the world’s most downloaded app and has now crossed the one billion monthly active user mark. Irish numbers are also impressive.

Poles, understanding 38 million consumers

Poland, a country of 38 million people, is the fifth largest consumer market in the European Union. With the economy growing continuously from 1992 to 2020 and again in 2021, both in terms of the entire economy and the value of purchasing power, it is a very attractive

4 Key Consumer Trends in Post – Covid Spain

The impact of the Covid19 health crisis has reshaped the eating habits of consumers all over the world and Spain is no exception. This article will discuss the key consumer trends that have emerged from the pandemic as Spanish consumers adjust to life post-Covid.

Frozen Ireland Insights

The frozen category has been very well positioned to service the needs of consumers during the pandemic. As consumers were limited to less shopping trips, the closure of the hospitality sector and the introduction of remote working, the frozen category highlighted its many

5 Sources of Insight for Health and Wellbeing

Health and Wellbeing has been a key driver of innovation and growth for food and drink in the past years, and consumer interest in this trend was only sharpened during the pandemic. As outlined in our Consumer Lifestyles Trend research, this will continue, with consumers