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Look South: Opportunities at the Bottom End of Africa

As the second largest economy in Africa and accounting for 15% of the continents GDP, South Africa is an important market for Irish food and beverage products. With exports of food and beverage products from Ireland to South Africa totalling €77.7 million in 2019 and

Bord Bia’s London Office Brexit Update: 21st August 2020

EU’s Michel Barnier says Brexit deal looks ‘unlikely’ at this stage. The European Union and U.K. raised serious doubts about the chances of striking a deal on their future relationship after a testy week of negotiations that saw little progress. “At this stage an agreement

The German consumer and his contradicting attitudes

Germany is the market, where discounters like Aldi and Lidl were born. This long history of discount offers have influenced the German consumers and strengthened their expectations on receiving good quality on a low price level in food and beverage in general.

Keeping up with the Gen-Zs

This FoodAlert will look at the potential Gen-z holds for Irish producers and ways they can win with this diverse cohort.Though definitions can vary, Gen Z is generally considered to encompass consumers now aged between 13 and 25. As such it will still be another five years

The Functional Seafood Opportunity

Marine ingredients play an essential role in delivering nutrition through fishmeals and fish oils to both animals and humans alike. By no means a new idea, has primitive processing of Herring dated back as far as 800AD in Norway, whereby oil was extracted using wooden

How To Be A Successful Challenger Brand

The original term "Challenger Brand" was popularised in the late 1990's after it became part of Adam Morgan's seminal book on the subject, ‘Eating the Big Fish’ and has since become part of the marketing lexicon. Challenger brands, by their nature, challenge something

4 Key Macro Trends of Change by IGD Part 2

This article will outline the 2 of the 4 key macro trends that are shaping the world’s ever changing food and grocery industries according to the IGD (Institute of Grocery Distribution). In this second part of the series, we will look at Altering authorities and Resource

The 4 Key Macro Trends of Change by IGD Part 1

This article will outline the 4 key macro-economic trends that are shaping the worlds food and grocery industries as written in the IGD 2017 stargazing report. Retail and grocery are ever changing markets with a wide range of factors affecting the constant change. In This

Start-up Trends Catalysed by Covid

In questioning how a post Covid normal may be it is legitimate to analyse which consumer behaviours will remain in the future compared to changes observed during the lock down phases in different countries. A detailed analyses has been carried out on these behaviours by

Veganism in Japan

Traditionally, Japan has been known as one of the most precarious countries to navigate for vegetarians and vegans, as even the most seemingly plant-based dishes often contain some form of fish, whether as a seasoning or as a component of dashi (the ubiquitous light stock

Content is King: Content Marketing 101

Irish Food and Drink producers have adapted to the pandemic through the use of e-commerce, offering products direct to consumers doors. As a result of this shift towards digital and e-commerce, a producer’s website and their content has become just as important as their

What does healthy look like post-Covid?

Pre-Covid, the importance of Health and Wellbeing was rising in importance. As outlined in Bord Bia’s Consumers Lifestyle Trends, 75% of global consumers say they are likely to buy products or services that will enhance their sense of emotional wellbeing in the next 12

Impact of covid-19 on the seafood sector in key markets

There is growing optimism as foodservice markets begin to reopen and demand for seafood begins to rise. However there are reports that state the market is still currently at around 50% of its pre-coved levels. Many processers are still impacted from tight margins and strict

Meat Re-imagined: A better meat story #2

Consumer receptivity to a “better meat” story, coupled with industry innovation can act as the foundation to a change in consumer perceptions of meat according to New Nutrition Business (NNB). A better meat strategy will ensure loyalty of consumers and when meat is the best

Covid 19- Drinking at home presents opportunities for Irish spirits producers

Covid-19 has had a big impact on the alcohol sector across the world. It has caused an acceleration of some trends that were already emerging, it has altered consumer shopping habits and has caused an economic downturn. Alcohol sales through the off trade were up by