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Have you thought about trialling direct shipping routes to mainland Europe?

Moving goods through the UK landbridge to reach markets in mainland Europe has been seen as the most viable option considering the time-sensitivity of certain agri-food products. Using this route will change forever when the Transition Period ends on the 31st of December

Vendee Globe Ship Carrying Innovative Beef Products

The Vendee Globe is the most famous sailing event in France, it takes place every 4 years and is a round the world race, solo, non-stop and without assistance. Over 8 editions 167 contenders took the starts but only 89 of them managed to cross the finish line. The 9th

Bord Bia’s Grass Fed Standard Launch in Italy

Bord Bia Milan has just launched a B2B2C Campaign in Italy to promote the new Grass Fed Standard for Beef, the world’s first on a national scale, that allows it to track and verify the percentage of grass consumed in the diet of Irish beef herds. The campaign focus is on

The Irish Craft Beer Industry

Innovation, Quality and Resilience. 3 words that adequately describe the Irish Craft beer industry. The industry is driven by innovation. It is an industry where you innovate or become irrelevant. This is because the craft beer consumer is innately adventurous and

Alcohol Brands - Options on Adaptation through Covid

This FoodAlert will examine how alcohol brands can adapt and embrace change to deal with the challenges Covid-19 brings for the alcoholic drinks industry. It will set out the four key learnings from WARC’s ‘What’s Working in Alcoholic Drinks’ (2020), which are; 1. Continue

Eating Pretty – How Functional Dairy Can Tap in to Skin Health

The global market is observing a number of launches that border on cosmeceutical - that is, cosmetics that claim to have medicinal properties – with consumers also expressing an interest in food and beverages that promote physical appearance. Food for beauty is currently

Changing Eating Habits Brought About by Covid-19

It’s hard to think of an aspect of life that hasn’t been affected by the Covid-19 pandemic, but eating habits are certainly one of them. It has been boom time for fresh produce, with vegetable sales up 18% in the 6 months to the 7th of September compared to the same period

Big in Japan: Future Proofing Irish Export Growth

2020 was supposed to be very big year for Japan. If 2020 had gone according to plan by July of this year the eyes of the world would be on Tokyo as the Olympic Games commenced in earnest. Alas best laid plans have been put on hold, the Covid-19 pandemic has put pay the

Whiskey Category in China - 2020 Update

The latest IWSR Domestic Volume Report for China captures continued consumption growth in the whiskey category of 10.9 per cent year-on-year in 2019. This relates to 1.68 million nine-litre cases consumed last year in the market. Whiskey enjoys a premium image in China and

The German consumer and his contradicting attitudes

Germany is the market, where discounters like Aldi and Lidl were born. This long history of discount offers have influenced the German consumers and strengthened their expectations on receiving good quality on a low price level in food and beverage in general.

Content is King: Content Marketing 101

Irish Food and Drink producers have adapted to the pandemic through the use of e-commerce, offering products direct to consumers doors. As a result of this shift towards digital and e-commerce, a producer’s website and their content has become just as important as their

Impact of covid-19 on the seafood sector in key markets

There is growing optimism as foodservice markets begin to reopen and demand for seafood begins to rise. However there are reports that state the market is still currently at around 50% of its pre-coved levels. Many processers are still impacted from tight margins and strict

Hybrid dairy products - leveraging the health halo of plants

Dairy hybrids are blended products involving plant proteins being incorporated into dairy products. Brands can harness the taste and health benefits of both products, offering the best of both worlds to consumers while meeting evolving consumer demands (Mintel, 2020).

Irish Food and Drink Exports to Asia up 7% YTD versus 2019… but can it last?

2020 has certainly been unpredictable to date. Covid-19 has had a massive impact globally with foodservice impacted in a particularly negative way and Asia the first to suffer. Throughout the spring Bord Bia Covid-19 Market Insights reported on huge backlogs at ports in

Tesco UK launches Aldi Price Match Campaign

Tesco in the UK has launched a new campaign targeting German discounter, Aldi, with its “Aldi Price Match” campaign. Tesco states that “Our Aldi Price Match means we’ve matched the prices on hundreds of Tesco and branded products against prices in Aldi. Look out for the ‘