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Bord Bia welcomes Food Academy as first partner at its new Global Hub on Pembroke Road

Bord Bia welcomes Food Academy as first partner at its new Global Hub on Pembroke Road This week Bord Bia hosted Food Academy: Taste of Local as their first partner programme at its new Global Hub on Pembroke Road. Bord Bia’s new office facilities have been specifically

Organic Irish exporters targeting export growth at leading organic trade fair

Organic Irish exporters targeting export growth at leading organic trade fair Minister of State for Land Use and Biodiversity Senator Pippa Hackett opens the Origin Green Ireland Stand at BIOFACH, the world’s leading trade fair for organic produce. Trade fair is taking

Sustainable sourcing remains a key concern for global meat buyers

Sustainable sourcing remains a key concern for global meat buyers Bord Bia’s Meat Marketing Seminar discusses the importance of meeting the sustainability needs of global customers of Irish meat Bord Bia’s annual Meat Marketing Seminar today examines the performance of the

Dairy Performance & Prospects Summary

Irish dairy exports performed positively in 2021 with exports exceeding €5 billion for the third year in a row. Strong market returns across the core categories of butter, cheese, and powders coupled with a diversified market spread helped sustain strong demand during the

Drinks Performance & Prospects Summary

In 2021, overall drinks exports increased by 19% to be worth €1.62bn - a strong recovery after the unprecedented difficulties for the sector in 2020. This left the value of exports similar to 2019 levels. The recovery was driven by strong exports of Irish whiskey and cream

Meat Shopper Insight – How to reinvigorate the beef category?

Considering a slow start to the year, where Irish beef exports to Britain and European markets were slow to gather momentum, there has been a steady upturn in the beef trade since mid April. Cattle prices in Ireland, UK, Europe, have increased steadily, reaching highpoints

Premiumisation: A trend to act on in Chinese spirits market

Premium spirit brands are reaping the rewards of the growth of the Chinese spirits sector. The sector grew from €199 billion in 2013 to €247 billion in 2018. The sector is expected to reach €306 billion by 2023, registering a CAGR of 4.8% during the five-year period (

Elevating your Brand on Instagram

Instagram has 1 billion users worldwide and reaches 2.2m people in Ireland each month ("Elevate Your Brand on Instagram", 2021). Launched in 2010 by Mike Krieger and Kevin Systrom, Instagram’s main selling point was its photo filters. Younger audiences who prefer more

5 Top New Sources of Insight for Growth - May 2021

An article from WARC on building an insights led organisation states clearly that a consumer-centric approach drives business growth and, and to develop consumer-centric strategy a business must be insight led (WARC, 2017). Bord Bia’s Knowledge and Market Intelligence Team

Exports of Irish Meat and Livestock exceed €3.5 billion

The collective value of Irish meat and livestock exports increased by an estimated 4% last year, to reach €3.54 billion. This improvement was driven mainly by the beef and sheepmeat sectors, whose export revenues grew by 9% and 15%, respectively, despite lower volumes in

Frozen Ireland Insights

The frozen category has been very well positioned to service the needs of consumers during the pandemic. As consumers were limited to less shopping trips, the closure of the hospitality sector and the introduction of remote working, the frozen category highlighted its many

Why Africa should be considered as an alternative Quick Service Restaurant (QSR) market?

The Quick Service Restaurant (QSR) market in Europe and the US is saturated and overflowing with well-known QSR chains such as KFC and Burger King. For this reason, international QSR chains are beginning to look further afield to markets where there is less competition,

5 Must Reads on Dairy Ingredients

A few years ago when discussing research into what makes a winning formula for dairy industry growth, McKinsey stated that “a rapidly changing consumer and global environment requires a bold new outlook” (McKinsey, 2019). The Bord Bia library service provides access to

Alternative Protein market declines after period of growth

Recent analysis conducted by Gira has indicated significant declines in investment in the alternative protein market at a global level. Huge increases in the level of investment were recorded from 2018 through to 2021 when invested capital in the sector totalled $5.2

A PROVEN APPROACH to finding LOVE at first INSIGHT

This article in three words: Insight, Engagement, Strategy You’ve got an important customer pitch coming up and you really want to nail it with some great insight and good thinking that leads to growth. You recall a piece of insight you’ve come across previously and know