Future Proofing Toolkits
The team at Bord Bia’s Thinking House have been tracking changes in consumer behaviour over the course of the Covid-19 restrictions and will continue to do so. We want to understand the consumer behaviours that are 'sticky' - permanent changes in the way consumers we eat, drink and shop.
Understanding these changes will be key to businesses developing a robust strategic response to the crisis. We have been capturing early indicators of change in key markets and tracking that change through large scale behavioural surveys.
Our Future Proofing toolkits below detail all of these insights and provide a user-friendly way of working through the implications for your business.