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Marketing Fellowship

Connect your business with future sales talent of the food and drink industry.

Bord Bia’s Marketing Fellowship attracts experienced and top-performing sales executives capable of growing your business in overseas markets.

Under the guidance of Bord Bia and UCD Smurfit Business School, Bord Bia Fellows can carry out a wide range of business development and marketing tasks for your business. This is your opportunity to access talented future leaders to help you reach your strategic goals.

Five Reasons to work with Bord Bia Fellows:

1. Valuable feet on the street to represent your business.

2. Fellows are highly-skilled, with 2-3 years post-graduate experience

3. The placement is complemented by a wide range of services for your business. 

4. Fellows are fluent in their market language and market culture.

5. Proven track record of success, contributing to €350m in export sales to date.

Learn more about how we can help your business by watching this webinar.

  Activities our fellows can complete:

 Our fellows can undertake a number of services for your business. We've listed a number of activities below.

  • Development of a market overview.
  • Development of a competitor analysis.
  • Market entry strategy.
  • Identification of opportunities within your priority route(s)-to-market.
  • Wholesaler/distributor/agent profiling.
  • In-store taste testing.
  • Prospective buyer/sales lead generation.
  • Preparation of a presentation for delivery to prospective buyers.
  • Contact with prospective buyers (sales cold calling, etc.).
  • Trade show attendance.
  • Store audits.
  • Provision of information and samples to prospective buyers.
  • Liaising with local agencies.
  • Investigation of import duties, regulations, packaging issues, etc.
  • Work with/support existing wholesaler/distributor/agent
And many, many more!



Meet MSc International Marketing Practice Graduate Enda Gallen

Meet MSc International Marketing Practice Graduate Emma Cahill

How to apply to avail of a market development resource

If you wish to submit an application to have a Marketing Fellow represent you in an international market, please complete the application form linked HERE before October 12th. In the application, you must detail the background and scope of the work you wish this resource to complete. Bord Bia will assign Fellowship resources based on strength of the application.

Example Application