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Brand Forum Packaging Design Workshop

Bord Bia, Clanwilliam Court, Mount Street Lower, Dublin 2
Tuesday 12th Nov 2019 09:30 - 15:30
Registration Closed
Event is free of charge.

Brand Forum Packaging Design Workshop

Workshop Content

 

  • Best in class packaging design briefs.
  • Getting the most from your creative /agency - developing a relationship between client and designer that provides the best creative & commercial environment for success.
  • How to give insightful feedback to your creative agency. Judging creative output, engaging with the creative process, de-coding design direction. 
  • Managing a brief to build long term brand equity. Building a world around your brand and brand stories - the designer’s perspective. 
  • The importance of the physicality & materiality in design
  • Sustainability
  • Putting the learnings in to practise using design challenge group exercises.

 

Food & drink design case studies will be integrated throughout the workshop to demonstrate the lessons.

Facilitators: Mark Paton, here design & Brian McIntyre, Orchard Consulting

 

This event is open to Bord Bia client companies only and free to Brand Forum members. 

 

For further information: Gavin.Costello@BordBia.ie or Niamh.MacHale@BordBia.ie