Using Social Media for B2B Businesses
Using Social Media for B2B Businesses webinar is a one hour webinar focused on helping businesses to identify their audience on both Twitter and Linkedin and create, implement and measure an effective digital marketing campaign, in order to help increase Engagement, Direct Leads, and Sales.
Topics covered:
Why - Why Linkedin and Twitter are the best for B2B businesses - Channel Mindset
Who - Company Profiling, Decision Making Unit, Ideal Customer Profile
What - What content works best on each platform and what metrics matter the most
How - How to engage and sell to your audience using Linkedin & Twitter ads, Sales Navigator and Linkedin Premium
This webinar will include some real-life case studies that will showcase how Linkedin and Twitter can be effectively used to engage with prospects and bring them through the funnel. We will also specifically focus on using Linkedin for events and lead generation.