Evolving Where to Play and How to Win

This webinar is the first in a two-part series that will look at evolving your Commercial Marketing Strategy, helping you to make informed decisions on where best to play and how to win business in 2020 and beyond.

It will help you to:

• Realign ambitions for your company to the current reality;
• Assess how markets, and consumer needs, are evolving and how your business can best adapt to them and to anticipate future developments; and
• Make informed decisions on where to focus – which markets, channels and customers will deliver the best opportunities to your business in the medium term.

Part two of this webinar series will look at how to win; is your value proposition still relevant in this changed world, and how can your marketing objectives and marketing plan work harder to support your strategy?

This webinar will be presented by Eileen Bentley and Stephanie Moe of Bord Bia’s Capability Development team.