Brand Forum in conversation with Davin Nugent of Mark Anthony Brands International
Brand Forum Q&A with Davin Nugent, CEO of Mark Anthony Brands International. A member of the Mark Anthony Group of Companies, North America’s largest privately owned alcohol beverage business, Dublin-based Mark Anthony Brands International manages and develops all brand innovation, renovation, marketing strategy and distribution for the US, as well as other global markets. This includes the incredibly successful White Claw Hard Seltzer, as well as a wider portfolio of premium craft spirit and RTD brands.
This webinar will focus on insights & innovation in the drinks arena, developing export markets and in doing so, Davin will draw on the learning from the group’s renowned White Claw hard seltzer brand. Balancing short vs. longer term goals, physical & mental availability, having a winning competitive advantage and export strategies will also be addressed.