Category Management and Challenger Brands

This webinar will guide you through how to develop a winning Category Management solution – no matter your category position or size. Category Management is a consumer-focused business practice and is a crucial element of retailer negotiations. It is imperative that all business now speak in this language and we want to support you in building your capabilities in this space.

Successful Category Management is built upon the 3 principles of:

• Assessing Category Performance
• Developing Category Strategies
• Executing with excellence

We will direct you on a process in which you can develop, present and deliver value propositions which will guide future opportunities within your category. At the end of this webinar, you will understand the key ways in which you can create, implement and execute from your position within the category.