Striking the Balance ‘Plant, Protein and the Planet’

This study builds on our previous Dietary Lifestyle work reflecting on the macro drivers that will impact upon our future dietary choices. The study also sets out to explore how consumption habits have evolved in recent years, how our relationship with plant based alternatives continues to evolve and the priorities people are making around food.

Conducted in conjunction with Opinions Research the research included a mix of in-depth interviews with thought leaders and a quantitative study across seven markets including the UK, Netherlands, Germany, Ireland, USA, and China with a  sample of 7,096 respondents.