China is the world's largest importer of dairy, pork, beef, and soon to be seafood. It is an important market for Irish food and drink, worth €646m last year. Now, as its domestic industry strengthens and the economy stutters, we look at the implications of a rapidly evolving powerhouse for Irish suppliers.
Informed by in-depth interviews with a wide range of industry operators in China, Bord Bia's strategic review brings clarity to the policies, industry dynamics, and consumer behaviours that are shaping the future of food and drink imports and consumption in China.
Watch the videos below to stay informed about the latest in the China market.
Bord Bia State of the Nation: Welcome address and setting the scene
Bord Bia State of the Nation: A Strategic Review of the Chinese Food Industry
Bord Bia State of the Nation Broadcast: Panel Discussion with industry experts
