Amenity Horticulture Industry Day
A date for your diary you won’t want to miss
Bord Bia is delighted to invite you to our first In-Person event for the amenity horticulture industry on Tuesday 18th October at the Crown Plaza Hotel, Blanchardstown.
We will share with you all of the most recent research we have conducted with insightful presentations from our Thinking House colleagues and research partners.
All of this will help you plan for 2023 and beyond and will include;
The Value of the Garden Market Research 2021 – Rachel Mulcahy, Ipsos MRBI
This research, carried out by Bord Bia since 2001, has recorded the gardening market over the last 20 years. In 2021 the highest spend on gardening by consumers was recorded at €1.5 billion, surpassing the previous high recorded at the height of the Celtic Tiger era.
Trends – Grace Binchy, Bord Bia
Grace explores the main trends evident in the gardening market arising from the findings of the Value of the Market study.
The Health Benefits of Gardening – Iarlaith Corcoran, Opinions
Explores and validates the claims around the health benefits of gardening in the Irish Market.
Category Management for Gardening – Robert Flavin, V360
Shopping the gardening category can be a minefield for the newer gardener. This work explores the barriers faced by novice gardeners and how they can be overcome.