Bord Bia Cultivate: Consumer Lifestyle Trends 2023-2024 Series: Focus on Me

Bord Bia has been running our Consumer Lifestyle Trends programme for more than 16 years now.

The programme was developed to help companies build a more consumer centric culture and create more future focused perspectives in their day-to-day business. As such, the programme is designed to help businesses enhance their strategic responsiveness and organisational agility, empowering the industry with their NPD, innovation and overall business decision making. 

Given the rapid pace at which consumer trends are emerging and fading, it can be hard for food and drink brands to understand where to invest their effort and so the Strategic Insights team are delighted to present our new Consumer Lifestyle Trends Programme, Bord Bia Cultivate!  

A compilation of 33,000+ research signals, reports, and case studies, 20+ global industry sources, 10 Cultural Lifestyle Insiders, STEEP analysis, social listening, and 10, 000 global respondents, the Cultivate Engine has been uniquely designed in to surface behavioural trends measured by interest and opportunity on a global scale.   

Join us on the 25th of January 2024 in Bord Bia as we take you on a journey of innovation pathways and trends you won’t want to miss as we explore the first theme of the year ‘Focus on Me’. People are putting themselves first. Whether that’s in the sense of getting to understand their bodies better, simplifying their lives, or seeking out indulgence and joy, people are prioritising themselves!    

This event is in person and for Bord Bia clients only, there is limited availability. 

Panel of experts include:

• Rory O'Connell co-founder of Ballymaloe Cookery School
• Lorraine Heskin, founder of Gourmet Food Parlour
• Aoife Matthews, co-founder of SISTERLY

Unlock Exclusive Insights: Visit Our World-Class Library!

Enhance your visit to Bord Bia’s Global Hub by exploring our world-class library, where many clients have already gained valuable insights to validate their decisions. Our research librarians can save you time and lots of money by providing you with free access to authoritative library resources. Request a library visit at any time or bolt one onto your attendance at this event in the Global Hub by emailing thethinkinghouse@bordbia.ie with "Request a Library Visit on [Specify Date]". Bord Bia’s Knowledge & Market Intelligence Team look forward to welcoming you!