Brand Forum Tone of Voice & Copywriting workshop

This workshop will focus on the importance of tone of voice & copy, and its role in long-term brand building. It will teach participants how to use tone of voice & copy to communicate what their brand is, to the people that matter to them. 

The workshop content is designed to support Brand Forum members in their brand marketing roles and will include: Building tone of voice as a distinctive brand asset, brand archetypes, what makes a great creative, critiquing creative work & giving constructive feedback to copywriters. Case studies and interactive group exercises will be incorporated throughout.

This workshop is open to Bord Bia client companies only. The workshop is FREE of charge to Brand Forum members.  There are a limited number of places available, with priority given to Brand Forum members.

Registration for this workshop is now closed.