In Conversation with Tim Spector & Modern Baker
Tim Spector, Professor of Epidemiology at King’s College London. Tim is a world expert on the microbiome and nutrition. He is the lead researcher behind the world's biggest citizen science health project - the ZOE Covid study of over 4 million people for which he was awarded an OBE. Having published more than 900 research articles, he is ranked in the top 100 of the world’s most cited scientists by Google. Tim is co-founder of the data science company ZOE Ltd which has commercialised a home kit for personalised nutrition. He is the author of four popular science books, including "The Diet Myth” and the most recent "Spoon Fed" which is a Sunday Times bestseller.
Modern Baker is on mission to democratise healthy eating, for the common good. Modern Baker’s multi award winning, new Superloaf is arguably the biggest food tech breakthrough in bakery for decades. The underlying principles behind Superloaf represent a brand new direction in food. This development in food processing demonstrates global category leadership in a critically important area of improving the health profile of packaged foods. Leading scientists claim that the technology behind the loaf represents a major breakthrough for the food industry. It’s pioneering, ingredient-based platform technology has the potential, not just for bakery, but for carb-based foods to produce healthier alternatives. Trials in pasta and breakfast cereals have been shown to bring gut health qualities, without affecting its core qualities.
The Brand Forum webinar is an opportunity to learn from Modern Baker’s “tens of thousands of hours, millions of cul-de-sacs and some fantastic breakthroughs”, all resulting in supermarkets becoming involved in a bidding war to stock their world first ‘smart loaf'.
This webinar is open to Bord Bia client companies only.