Brand Forum workshop: Winning with video - optimisation and distribution

To join the waiting list for this event, please contact Rachel.Winters@BordBia.ie

Learn how to create and optimise your video content for maximum reach, and strategically distribute it across key platforms to captivate your audience and drive business growth.

AGENDA

Why: Reasons to believe in video

What: Business objectives & measurement

How: Winning on content. Creative optimisation - nomos, Robin Murray

Case study: Carlingford Oysters: Amazing Food & Drink, Michelle Connolly

Winning on YouTube Robert Malone, YouTube

How: Distribution plan & strategy

Case study: Sprout, Theo Kirwan

Be where your audience is: channel & platform analysis, Wavemaker Media

Redistribution & repurposing

Case study: from ‘offline’ to online Tirlan CountryLife @ Bloom

Working with influencers: Eadaoin Fitzmaurice

Q&A with speakers

Please note: This event is open to Bord Bia client companies only.