Foodservice Webinar
This webinar will be interesting to all Irish producers who are looking to target the German market, especially those preparing to exhibit at the Internorga Trade Show which is taking place in Hamburg in April 2022. The local Bord Bia Düsseldorf office will present an overview of the German foodservice channel and give those that are targeting the German market a clearer understanding of the necessary steps to take to ensure that they are sufficiently prepared before entering.
This webinar will cover the following topics:
- Key trends in the German Foodservice Channel
- Route to market
- ‘Go to’ market strategy
- German buyer approach tips