How to win with Sysco GB

Bord Bia UK team invite you to join a debrief on the UK Foodservice market and Sysco GB. Sysco operates in the United Kingdom through its subsidiary, Brakes Group, the leading supplier to the foodservice sector in the UK. Brakes serve tens of thousands of customers across the UK every day and pride themselves on a deep knowledge and understanding of the different business sectors they supply, from independent pubs, restaurants and hotels, well-known high street brands, through to hospitals and schools.  

This webinar will focus on Sysco's position in the UK foodservice market and how to win outlining key trading & marketing requirements and category growth opportunities. With Sysco's commercial team guidance our ambition is to identify Irish suppliers that have capability and product portfolio to add value to their UK subsidiaries. Along with Brakes, other Sysco subsidiaries in the UK include M&J Seafoods, Wild Harvest and Kent Frozen Foods (KFF).  

The webinar will be delivered by Bord Bia’s UK Category Manager, Estelle Alley. There will also be a 10 minute Q&A session. Bord Bia will follow this webinar with facilitated capability development and new business pitch workshops with Bord Bia's Capability Development team in November, with the final pitch to Sysco GB commercial teams in Q1 2024.