Category Debrief: Chilled Ready Meal and Soup

On Tuesday June 20th, Bord Bia invites you to join us for a debrief on the performance of the chilled ready meal and chilled soup category in the Irish market for the past year. This webinar will use Kantar and Shopper Intelligence data to give you an overview of the category performance, key drivers of change along with individual retailer performance. The webinar will be delivered by Kantar, Shopper Intelligence and Bord Bia’s PCF Business Development Manager Fiona O’Shaughnessy.

Shopper Intelligence will support us to understand what really drives shopper satisfaction and purchasing within Chilled Ready Meals. Based off feedback from their survey of over 500 Irish Chilled Ready Meals shoppers, Shopper Intelligence will give you strategies to drive traffic into the category and spend once instore. This will help you understand who the shopper is and what occasions they’re buying for, what triggered their purchase and what they’d like to see differently in the category. You’ll come away with a clear perspective on what’s important to shoppers, to help you build a category and shopper centric strategy and compelling retailer proposals.