Kingdom of Saudi Arabia Accelerator Programme – Market Immersion Webinars
The objective of these webinars are to deliver retail market opportunities for Bord Bia clients by determining with participants if KSA is a viable option for business development and supporting a strategy for success.
Workshop 1: Thursday 4th May 10am-12pm- What’s the opportunity?
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- KSA Overview
- Market Landscape
- Shopper Trends
- Retailer Overview
- Retail Trends
Workshop 2: Thursday 18th May 10am-12pm – KSA Route to Market
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- Guide to strategic entry
- Incoterms
- Retail universe and fees
- In store activations and promotion mechanics
Participants of these webinars will be eligible to apply for the KSA Accelerator Programme, which provides 1-1 company supports in the form of; facilitated market entry strategy development, category analysis, customer intelligence and value chain costings.
If you have any questions please contact tara.hyland@bordbia.ie