Retail Channel Debrief Webinar: Chocolate Shopper Intelligence
Shopper Intelligence will share a debrief of shopper understanding of the chocolate gifting range available in the Irish retail channel on September 13th as part of a Bord Bia webinar. The content is to support Bord Bia clients better understand what really is driving shopper satisfaction and purchasing with the category.
Based off feedback from their survey of over 500 Irish shoppers, Shopper Intelligence will give you strategies to drive traffic into the category and spend once instore.
This will help clients understand who the shopper is and what occasions they’re buying for, what triggered their purchase and what they would like to see differently in the category, giving clients data to help build stronger category and shopper plans.
The reports will be delivered by Shopper Intelligence and Bord Bia’s PCF Business Development Manager Margaret McCarthy.
Location: Online
Date: 13th September 2023
Time: 10-11:30 am