Striking the Balance – China
This study builds on our previous Striking the Balance work launched earlier in the year. Evelyn Chiang, Bord Bia Insight & Planning Specialist in Asia will share with us the nuances that makes the China story different, particularly in the context of the consumer relationship with plant based diets and proteins.
Conducted in conjunction with Opinions Research the research includes a mix of in depth interviews with thought leaders and a quantitative study in China of 1000 respondents. This study sets out to explore how consumption habits have evolved in recent years in China, how their relationship with plant based alternatives continues to evolve and the priorities people are making around food.
This session will be extremely valuable for any client companies who are interested in China as an export market.
Join us online on the 27th of October for a bespoke session on the Striking the Balance: China.