Think Digital TikTok Programme

Short form content creation has become a non-negotiable for brand owners to connect with their audience. Even though TikTok has 2.25 million active users in Ireland alone, many Irish food and drink brands are still missing out on its powerful potential. Think Digital's TikTok programme is your opportunity to use the fast-growing platform as a competitive edge, and use these learnings to supercharge your overall content creation strategy.

What's on offer?

Four targeted workshops (3 virtual, 1 in-person) in partnership with two leading agencies, Fearless Media and Social Directions Agency, to guide your company's development and execution of your TikTok strategy.

Session 1 (virtual) Tuesday, April 30th: Setting up your TikTok Account & Planning for Success, 10am - 11:30am  

First set of 1:1s: Flexible slots across 1st, 2nd 3rd May (45 minute session per client company)  

Session 2 (virtual) Thursday, May 9th: Creating your first TikTok & Developing your Content Strategy, 10am - 11:30am   

Second set of 1:1s: 13th, 14th, 15th May (45 minute session per client company) 

Session 3 (virtual) Wednesday, 22nd May: Brand Inspiration and Performance Analytics 10am - 11:30am   

Session 4 (in-person*) Thursday, 13th June: Content Development & Editing Technique, 9:30am - 1pm 

*In-person session will take place in the Bord Bia Global Hub, D04 NV34. 

• Developing productivity skills focused on streamlining your video production process, content creation calendars and trend searching.
• 1-1 meetings following each session to address your unique questions and provide further analysis on your content strategy.
• Gaining transferrable skills to execute your paid & organic digital content strategy across all social platforms.
• Knowledge of useful software and videography equipment to assist with content creation.

Expectations and eligibility of participants:

To ensure participants achieve the learning objectives of this programme – we would encourage full commitment, including completed prework and proactive attendance for each session. If you are unable to meet these requirements other applicants will be invited to take the position on this programme.

Registration Deadlines:

Applications close on Friday, April 12th 2024 at 5pm.

For further details, please contact rachel.winters@bordbia.ie. 

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