US Pathways and Perspectives 2024

Is your business maximising the US market opportunity? 

As part of a month-long spotlight on the US market, Bord Bia will host, on the morning of Friday March 1st, an in-person seminar in the Global Hub to share our latest US trade and consumer insights. This will include presentations on the US foodservice channel, the latest US consumer trends followed by the debrief of whiskey category research currently in field. Client companies with an ambition to develop and scale their business in the US are encouraged to register below to attend. 

As well as presentations from The Thinking House and Bord Bia’s North American team, David Henkes from the leading foodservice insight agency, Technomic, will be present to share a preview of recently commissioned Bord Bia research on the US foodservice channel, examining it’s structure, trends and opportunities for suppliers.  

Bord Bia’s insights team will also launch a brand-new piece of research on the US dark spirits consumer, examining key purchasing motivators and attitudes to Irish Whiskey. This not to be missed seminar will also feature Bord Bia Cultivate: Consumer Lifestyle Trends, with a particular focus on the US consumer.