Search Engine Optimisation (SEO) How to Appear on Search Engines Guidebook

The goal of Search Engine Optimisation (SEO) is to improve and expand a companies visibility in organic search results thus driving awareness and traffic (Hubspot, 2022). The Client Capability team as part of their Think Digital Programme have developed a SEO guidebook. This guidebook will take you through:

• Fundamentals of SEO
• How to Create and Optimise Content for SEO
• B2B SEO Content
• Measurement
• Key Takeaways