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Using Social Media for B2B Businesses

This is a one hour webinar focused on helping businesses to identify their audience on both Twitter and Linkedin and create, implement and measure an effective digital marketing campaign, in order to help increase Engagement, Direct Leads, and Sales

Topics covered:

  • Why - Why Linkedin and Twitter are the best for B2B businesses - Channel Mindset
  • Who - Company Profiling, Decision Making Unit, Ideal Customer Profile
  • What - What content works best on each platform and what metrics matter the most
  • How - How to engage and sell to your audience using Linkedin & Twitter ads, Sales Navigator and Linkedin Premium

This webinar includes some real-life case studies that showcase how Linkedin and Twitter can be effectively used to engage with prospects and bring them through the funnel. We also specifically focus on using Linkedin for events and lead generation.