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Whether prompted by changes in the marketplace, competitive pressures or simply the desire to create something bigger and better, businesses are now constantly refining and redefining how they operate and what they produce.

 

Bord Bia's Consumer Insights Team runs tailored programmes for Irish Food and Drink companies; allowing access to global intelligence; specialist category knowledge & experience and professional facilitating skills from clear and imaginative marketing thinkers.

 

We believe winning in food and drink requires thinking, imagination and vision Through co-investment, we partner with your company to ensure your brand reaches full potential.

 

Benefits


Bord Bia is a marketing business which partners with you to help grow your brand.
We understand the voice of the consumer, and the importance of this in order for your business to achieve growth
Grants access to marketing specialists and experts in consumer insight and strategy

 

How to apply:


To apply for any of our programmes or for any further enquiries please contact info@bordbia.ie

 

Packaging Trends

Packaging isn’t simply about shipping products from A-B. We’ve considered the wider influences that impact packaging at each step of this lifecycle, and we’ve tried to predict how these trends will influence packaging in future based on recent projects we’ve worked on and what’s happening in the industry. This presentation takes you through the lifecycle of packaging while exploring 4 overarching themes.

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Packaging Prospects 2018


Culinary Inspiration 

We have collected and curated expertise from every continent to better inform the Irish food and drink industry about the latest flavours, ingredients and cooking techniques employed by leading-edge chefs and in the world’s top restaurants. Use these visual magazines to spark your imagination and inspire the latest NPD.

 

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BordBia Culinary Inspiration Issue 4 Adaptive Cuisine


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BordBiaCulinary Inspiration Issue 1 All Natural


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BordBiaCulinary Inspiration Issue 2 Storytelling


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BordBiaCulinary Inspiration Issue 3 BeyondTaste


Consumer Insights

Alcohol Trends 2018

A snapshot of some of the latest alcohol trends highlighted at the recent Imbibe Live event in London (Stylus, 2018).

Irish Coffee Culture Continues to Grow

Coffee has been a growing phenomenon among Irish consumers in recent years with 75% of Irish consumers stating they drink coffee, and seven in ten drinking more than one cup a day.

Consumer Lifestyle Trends: Busy Lives

Coffee has been a growing phenomenon among Irish consumers in recent years with 75% of Irish consumers stating they drink coffee, and seven in ten drinking more than one cup a day.

Snackification and healthy snacking trends gather momentum

Global trends in food and drink indicate that today’s consumers are becoming more conscious about making healthy food choices with four in ten US and UK consumers increasing their consumption of healthy foods.