The Cultivate Engine

Today, consumer trends can seem like they emerge and fade rapidly, making it hard for food and drink businesses to understand where to invest their time and effort. To meet this challenge, Bord Bia’s Thinking House has developed a new trends platform called Cultivate. Cultivate has been uniquely designed to surface behavioural trends and to measure them by interest and opportunity on a global scale.

The Cultivate Engine helps provide guidance to businesses as they think about which behavioural trends to innovate for now and which to prepare for in the near future.

The Cultivate Engine is built upon three key components which dynamically evolve as trends emerge and mature.

1. Seed

Identifies early-stage behavioural trends through scanning

33,000+ research signals, reports, and case

studies exploring behavioural change

20+ global industry sources researched for signals of change and new innovations.
Consulting with 10 Cultural Lifestyle Insiders from important cultural capitals of the world
STEEP analysis for identifying the broader societal and cultural drivers creating new consumer needs and contexts.

2. Feed

Monitors real-time traction of behavioural trends.

Tracking real-time developments of behavioural trends through:

The Cultivate Feed: a bespoke AI-powered custom library feed of new signals of change built for the Bord Bia Thinking House team
Tracking real-time spikes and conversations.
through social listening data sources
(powered by Quid Social).

3. Thrive

Measures the adoption and potential of behavioural trends.

Yearly tracks and measures trends through:

The Annual Global Survey, measuring the current
and potential future adoption of trends.
10,000 respondents across, Ireland, Germany, France, UK, Italy, Netherlands, USA, Nigeria,
China, and Japan.