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A research study released today by The Bord Bia Thinking House has shown that Irish people have increased their daily intake of fruit and vegetables. Compared to a similar study carried out in 2017, daily consumption of fresh vegetables has increased by 7% to 58%, with fresh fruit consumption up 6% to 51%. This growth is being driven by the 18 - 34 age group, for whom the health benefits of fresh produce is increasingly important.
Covid-19 has made people reconsider their relationship with nutrition, food and cooking and as a result many of us are more aware of the immunity boosting and health benefits of fruit and vegetables. This represents a real opportunity for the Horticulture sector and this research will allow us to explore new growth opportunities across all fruit and vegetable categories
To find out more about what is currently in season, along with some inspiring recipe ideas visit our Best in Season calendar.