This report is intended to be used as a strategic planning resource for your organisation. The insights are built on a solid foundation of consumer and industry research and the emergent themes represent potential pathways for future innovation in the Irish non-alcoholic beverage sector.
The scope of this project is extensive, uncovering trends that apply to all elements of the out of home* adult non -alcoholic cold beverage market; a market this is estimated to be worth €400bn** globally. This includes everything from soft drinks and kefirs to water and non -alcoholic beers.
This report has been developed to provide inspiration to the industry, a reference guide to emerging trends around the world and to promote innovation in the sector here in Ireland.
