We’re telling the story of selling meat and seafood in online grocery
in five parts.
1. Online Landscape
- An overview of where the sector is at today including the macro context which is influencing and shaping it.
- Markets and players explored.
2. Quant Research
- Key headlines from the Kaizen 3 Quantitative Study.
3. Online Grocery Shopper Segmentation
- Overview of four Online Grocery Shopping Segments emerging from the Quantitative Study.
4. Online Shopping Futures
- Summary of nine emerging areas likely to shape tomorrow’s online shopping capabilities, shopper habits and experiences.
5. Five Action Areas to Sell Meat and Seafood Better Online
- We tie Sections 1-4 together to summarise:
- Key Needs
- Opportunity Focus
- Consumer Action Considerations
- Retailer Action Considerations
