Bord Bia conducted a largescale piece of research into the health and sustainability benefits of gardening in 2022. We wanted to uncover what consumers in Ireland believe to be the health benefits of various types of gardening and to validate sustainability and health positioning of amenity horticulture communications. The research gives a great look at the impact of claims on certain types of gardeners and allows us to plan smart communication activities that can help the sector continue the boom in gardening seen over the last 18 months. Read this report to see where gardeners do their shopping and look for inspiration, find out what are the key drivers and barriers for gardening in 2022, and uncover the key claims to use around gardening to get through to your target consumer.
