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Bord Bia

Trend of the Month

Winning Formula?

On 28th March, Starbucks’ UK announced figures for their financial year ending October 2021, confirming that total revenues in 2021 rose by 35%, despite a year of continued disruption – how did they do it?

Starbucks has a total of 1,000 stores in the UK, 297 of which are company owned and 703 run by licensees.

They attributed the rebound to a number of factors, most notably:

  • Increase in cold beverages and a higher rate of food sales
  • Strong footfall in suburban locations and retail parks
  • Drive-thru, take-away and delivery performing well (with the average spend per consumer in these channels higher than in a traditional store)

Ultimately, an example of an agile operator understanding how customer behaviours have changed as a result of the pandemic. A number of these trends and drivers are reflected in the eight Critical Factors called out in our 2021 Irish Foodservice & Consumer Insights report. Click here to download a full copy of the report.