Pat Rigney, Managing Director of Fastnet Brands, has been appointed Chairman of the Bord Bia Brand Forum.
The Bord Bia Brand Forum helps Irish Food and Drink companies build stronger businesses through branding by accessing its network of knowledge, expertise and advice. Rigney has extensive experience in the drinks industry internationally having built successful Irish brands such as Boru, Sheridans and Baileys.
According to Aidan Cotter, Chief Executive of Bord Bia; "Pat's expertise and knowledge of branding and its impact on business is invaluable to the Brand Forum. His belief in this approach will inspire Brand Forum members to follow in the footsteps of Boru which is recognised as a leading Irish brand even though it was only launched seven years ago."
Pat Rigney added; "It is an honour and a privilege to be appointed to this role. I strongly believe that in order to succeed on the national and international stage, it is vital that food and drink companies invest wisely in brands and so build a business that is dynamic, has longevity and can thrive in challenging market conditions."
Established in 2001, the Bord Bia Brand Forum provides a robust networking and information sharing platform for the food and drink industry, especially for those who are developing brands. Membership consists of over 100 food and drink companies ranging in size and profile from multinationals to small enterprises.
The Brand Forum gives opportunities to member companies to update their branding knowledge on a quarterly basis via speaker platforms and networking sessions, trends research and brand workshops. Members can then apply this knowledge to their businesses as well as leverage the resources available from Bord Bia to support their ongoing development.
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