At Bord Bia, we have always believed in taking a structured and strategic response to challenging times. Please rest assured that this current period will be no different. Each decision that we make and course of action that we take will be guided by our strategic principles and firmly rooted in our values, as our work continues, bringing Ireland’s outstanding food, drink and horticulture to the world.
In Ireland, Bord Bia is following the advice of the Government in relation to COVID-19 (Coronavirus). Our business continuity plan, including remote working contingency plans for all, will enable us to carry out our role with minimal interruption. At this time, the majority of our staff are working in the office, or working from home where this is appropriate.
As a global organisation, who communicate daily with our colleagues, clients and customers across multiple platforms including Skype, StarLeaf and Microsoft Teams, remote working is second nature to us. We are happy to facilitate remote presentations and meetings via any of these platforms or others to continue to support our clients’ needs. We are keeping our scheduled activities under ongoing review and where necessary working to find alternative options to ensure we continue to deliver our work programme as planned.
In the case of our international offices, Bord Bia continues to follow the advice of the local authorities, The Department of Foreign Affairs and our Embassies and Consulates in each market. In those locations where restriction of movement has been put in place, or quarantine arrangements instigated, Bord Bia staff have been following the local instruction and will continue to do so. Our teams have been working remotely where necessary, carrying out their respective roles. We are responding in real-time to the challenge that restricted movement has placed on market activities, cancelling only as necessary, and pivoting where possible in the choice of activation and media to communicate and promote Irish products.
Over the coming days and weeks, we will continue to work closely with our parent Department – DAFM, as well as the Department of Health, The HSE and The Department of Foreign Affairs and Trade and will act in accordance with official guidance as we respond to this evolving situation. The welfare of our colleagues, clients and customers and the wider population has been and will remain our priority as we carry out our work.