Michel van der Kroft, chef at restaurant ’t Nonnetje, Harderwijk, The Netherlands became the 17th member of the Chefs’ Irish Beef Club last week, an illustrious society of top chefs. Michel views the membership as a perfect opportunity to exchange new ideas and creativity with colleagues. “It is tremendous to be able to observe each other’s kitchens in such a relaxed manner” he added. Michel surprised all of those present with a sequence of tasty Irish dishes.
Michal, a driven chef is emotional about Ireland: the people, the nature, the lifestyle and of course the authentic flavour of the products which have been produced there with care. Michel claims his heart was stolen when 15 years ago he did work experience as a young recruit at the famous Ballymaloe House and Farm. The founder Myrtle Allen (86) made an unforgettable impression on Michel with her kitchen philosophy: cook with the best products from small-scale producers, quality above quantity and start off with the power and simplicity of recipes. In today’s world it is the starting point for many top chefs, but 35 years ago this was exceptional.
The Ballymaloe cookery school still holds these values in high regard. The characteristic Irish hospitality, so warm and friendly, and the magnificent rough landscape also make Michel feel confident as a new ambassador. This ambassadorship will come into its own during a special Irish themed week scheduled to run from the Tuesday 26th to Saturday 30th October at restaurant ’t Nonnetje. With an Alliance Gastronomique menu consisting of nine dishes with exceptional Irish products, Michel will give everyone an opportunity to experience the flavours of the Irish kitchen.
Declan Fennell, Manager of Bord Bia, The Netherlands is also enthusiastic. “In Michel van der Kroft the Chefs’ Irish Beef Club has once again found a passionate chef. It is heart warming to hear that a Dutch chef values Ireland so much. Initiatives like the Chefs’ Irish Beef Club are essential to the image, reputation and increase in sales of Irish products and particularly Irish beef in The Netherlands” he added.
Irish beef is sold by more than 15 retailers in The Netherlands, who are jointly responsible for a market share of 70 percent. In 2009 40,000 tons of beef were exported to a value of €129 million.