Bord Bia is anticipating strong sales of Quality Assured Lamb in the run up to Easter, with in excess of 84,000 legs of lamb expected to be purchased by shoppers to enjoy over the holidays. In the four weeks prior to Easter last year, sales of legs of lamb more than doubled versus the previous month to over €1.7m, with Dublin seeing the biggest spike in sales.
Choosing products with the Bord Bia Quality Mark means that consumers know that their food has been produced to the highest Bord Bia quality standards and can be traced back to the farm. This is due to the fact that it has been independently audited at every stage. For the latest lamb recipes from Bord Bia, check out www.bordbia.ie/lamb.
Pictured is John Lynskey, IFA National Sheep Committee Chairman with Minister for Agriculture, Food and the Marine, Simon Coveney TD, and Rory O’Connell, Chef at Bord Bia along with Sarah and Ciara Kelly from Glasnevin in Dublin who were on hand to celebrate the launch of new season Bord Bia Quality Assured Lamb.