Two dairy buyers visited Ireland this week with Bord Bia from leading retailers in Poland and Portugal. The buyers were from sister companies within the Jerónimo Martins distribution group which operates across Poland, Portugal and Columbia. The representatives were from Pingo Doce, the second largest retailer in Portugal and Biedronka, the largest retailer in Poland with over 2,600 stores. The itinerary, organised by Bord Bia, focused on promoting Origin Green and the Irish dairy industry’s sustainable production practices.
They visited Joe Hayden’s dairy farm in Tinahealy, Co. Wicklow where he milks 150 cows and received a comprehensive presentation from Padraig Brennan, Bord Bia’s Origin Green Manager on Bord Bia’s Sustainable Dairy Assurance Scheme (SDAS). The industry was well represented with many dairy facility tours of Carbery and Kerry in Cork, Glanbia and Ornua as well as some retail store visits.
About the Markets
Poland, as Europe’s ninth largest retail market (IGD) with a population of more than 38 million people, is seen as an emerging market for Irish food and drink companies within Europe and is one of the up-and-coming global markets tipped for further strong growth. Exports from Ireland were valued at some €125 million in 2014. Many Irish companies already doing business in Poland started early in their own exporting history, because it offers a valuable strategic foothold into Central Europe and is a relatively low-cost market which is easily accessible from Ireland. Bord Bia are further increasing their focus on the Polish market by organising a ‘Market Study Visit’ combined with a ‘Meet the Buyer’ event in Warsaw in late September during which up to ten Irish food and drink companies will meet retail and foodservice buyers. The annual Flavours of Ireland dinner, organised by the Irish Polish Chamber of Commerce, will also take place at this time offering Irish food and drink companies an opportunity to network with buyers and importers while showcasing the best of Irish food.
In Portugal, a market with 10 million consumers, Irish food and drink exports were valued at €27.6 million in 2014, showing an increase of 20% on the previous year. Irish dairy exports for the first half of the year to Portugal grew by 44% and even though infant formula remains the main product exported, cheese and butter showed big increases, mainly due to the re-introduction of Kerrygold in the main Portuguese retailers.
Pictured were Padraig Brennan, Origin Green Manager, Bord Bia, Jakub Jurkowski, a buyer from Poland, Joe Hayden, dairy farmer and Ana Jesus, a buyer from Portugal on a tour of the Hayden dairy farm at Tinahely Co Wicklow.