Marketing Assistance Programme (MAP) Grant 2023
Applications for Bord Bia’s 2023 Marketing Assistance Programme (MAP) Grant are closed.
About the MAP Grant 2023
Bord Bia’s Marketing Assistance Programme (MAP) Grant helps Irish food, drink and horticulture producers enhance their performance and gain a foothold in new markets by providing financial support for a range of marketing activities.
The grant is open to producers who are client companies of Bord Bia and who have a turnover greater than €100,000 but less than €3.5 million in 2022. In general, the grant supports 60% of expenditure on eligible activities, while verified members of Bord Bia’s Origin Green Programme and certified members of Bord Bia Quality Assurance and Sustainability Schemes are entitled to 70% support. These members will also be prioritised for higher grants.
Examples of activities eligible for the MAP grant include:
- Participation in trade fairs and exhibitions and related costs
- Marketing consultancy, focus groups and published reports
- Marketing training, courses and seminars
- Design and origination of packaging/labels/POS materials/brochures
- Website development
- Quality consultancy, training and audit costs, nutritional analysis
- Market research visits
- In-store tastings
To apply for the MAP grant please fill out the application form by 5pm on Monday, 31st January 2023.
For further details, please see our Terms & Conditions and Frequently Asked Questions below, or email the Bord Bia grants team at email@example.com.