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Marketing Assistance Programme (MAP) Grant 2022


Applications for Bord Bia’s 2022 Marketing Assistance Programme (MAP) Grant are now closed.

If you have any queries on this grant please email marketinggrants@bordbia.ie.
Please note the process to apply this year changed, you must now apply online through the My Bord Bia portal.
Step 1: Request a MyBordBia account by submitting the simple form below. 
Already have an account? Click here to continue your application
We will get back to you as soon as possible. If you have any questions or need help email my@bordbia.ie

MyBordBia Account Request Form

Application Deadline: 5pm, 31st January 2022

Step 2: Set up your MyBordBia account 
The form will be reviewed by our grants team and if you are eligible an account set up e-mail will be emailed to you with your login details.
Step 3: Apply for your MAP Grant via MyBordBia before January 31st 2022
Step 4: Your application will be reviewed by the grants team in Bord Bia and they will respond to your application with further details. 

About the MAP Grant 2022

Bord Bia’s Marketing Assistance Programme (MAP) Grant helps Irish food, drink and horticulture producers enhance their performance and gain a foothold in new markets by providing financial support for a range of marketing activities.

The grant is open to producers who are client companies of Bord Bia and who have a turnover greater than €100,000 but less than €3.5 million in 2021. In general, the grant supports 50% of expenditure on eligible activities, while verified members of Bord Bia’s Origin Green Programme and certified members of Bord Bia Quality Assurance and Sustainability Schemes are entitled to 60% support. These members will also be prioritised for higher grants.

Examples of activities eligible for the MAP grant include:

  • Participation in trade fairs and exhibitions and related costs
  • Marketing consultancy, focus groups and published reports
  • Marketing training, courses and seminars
  • Design and origination of packaging/labels/POS materials/brochures
  • Website development
  • Quality consultancy, training and audit costs, nutritional analysis
  • Market research visits
  • In-store tastings


To apply for the MAP grant please fill out the application form by 5pm on Monday, 31st January 2022.


For further details, please see our Terms & Conditions and Frequently Asked Questions below, or email the Bord Bia grants team at marketinggrants@bordbia.ie
*Note to be eligible for the MAP grant companies must be actively participating in the Bord Bia Origin Green Programme, with an up to date annual review as of 31st December 2021.
*The closing date for receipt of applications is Monday January 31st at 5pm. Late applications will not be accepted.