Marketing Assistance Programme (MAP) Grant 2022
Applications for Bord Bia’s 2022 Marketing Assistance Programme (MAP) Grant are now closed.
Application Deadline: 5pm, 31st January 2022
About the MAP Grant 2022
Bord Bia’s Marketing Assistance Programme (MAP) Grant helps Irish food, drink and horticulture producers enhance their performance and gain a foothold in new markets by providing financial support for a range of marketing activities.
The grant is open to producers who are client companies of Bord Bia and who have a turnover greater than €100,000 but less than €3.5 million in 2021. In general, the grant supports 50% of expenditure on eligible activities, while verified members of Bord Bia’s Origin Green Programme and certified members of Bord Bia Quality Assurance and Sustainability Schemes are entitled to 60% support. These members will also be prioritised for higher grants.
Examples of activities eligible for the MAP grant include:
- Participation in trade fairs and exhibitions and related costs
- Marketing consultancy, focus groups and published reports
- Marketing training, courses and seminars
- Design and origination of packaging/labels/POS materials/brochures
- Website development
- Quality consultancy, training and audit costs, nutritional analysis
- Market research visits
- In-store tastings
To apply for the MAP grant please fill out the application form by 5pm on Monday, 31st January 2022.
For further details, please see our Terms & Conditions and Frequently Asked Questions below, or email the Bord Bia grants team at email@example.com