Marketing Assistance Programme (MAP) Grant 2023
Applications for Bord Bia’s 2023 Marketing Assistance Programme (MAP) Grant are now open.
Application Deadline: 5pm, 31st January 2023
About the MAP Grant 2023
Bord Bia’s Marketing Assistance Programme (MAP) Grant helps Irish food, drink and horticulture producers enhance their performance and gain a foothold in new markets by providing financial support for a range of marketing activities.
The grant is open to producers who are client companies of Bord Bia and who have a turnover greater than €100,000 but less than €3.5 million in 2022. In general, the grant supports 60% of expenditure on eligible activities, while verified members of Bord Bia’s Origin Green Programme and certified members of Bord Bia Quality Assurance and Sustainability Schemes are entitled to 70% support. These members will also be prioritised for higher grants.
Examples of activities eligible for the MAP grant include:
- Participation in trade fairs and exhibitions and related costs
- Marketing consultancy, focus groups and published reports
- Marketing training, courses and seminars
- Design and origination of packaging/labels/POS materials/brochures
- Website development
- Quality consultancy, training and audit costs, nutritional analysis
- Market research visits
- In-store tastings
To apply for the MAP grant please fill out the application form by 5pm on Monday, 31st January 2023.
For further details, please see our Terms & Conditions and Frequently Asked Questions below, or email the Bord Bia grants team at marketinggrants@bordbia.ie.
Terms & Conditions and FAQ's