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Minis for Millennials: Spirits Brands in China are Using Market Trends to Attract Younger Consumers

China is the largest market for alcoholic spirits in the world, with retail volume sales at an estimated 7,486 million litres in 2019 (Mintel, 2020). In recent years, purchasing power has been shifting to younger generations (Euromonitor, 2019), making innovation a key

6 Ways to Win with Plants #1

This food alert is part one of a two part series that will outline 3 of the 6 ways to win with plants and how businesses are reacting to ever changing consumer needs and wants with new and exciting ideas. Their strategies can provide much insight and act as inspiration to

Vive la France!

The French market is another key market for Ireland. It is the fourth largest destination for Irish food and drink exports - the destination for €901m in exports in 2019. It is the third largest source for beef. Dairy exports are also in growth worth over €241m with Irish

Brexit Update: 11th June 2020

Bord Bia this week hosted it’s Preparing for Brexit – New UK Global Tariff Schedule webinar, with Carol Lynch and David Savage from BDO, focusing on the recently announced UK Global Tariff Schedule as well as the Northern Ireland Protocol. This webinar aims to help

‘Snackification’: the Future of Mealtimes

The term ‘Snackification’ describes a growing trend of consumers replacing their meals with snacks (Euromonitor Passport 2020). While this trend is not new, it has led to continuous growth in opportunities within the snacking category as new innovations are constantly being

Future Proofing Toolkit: German Edition

Germany is an important market for Irish food and drinks exports. It was the destination for €767m worth of Irish food and drink exports in 2019. Indeed it is the 5th largest destination globally and the 3rd largest in continental Europe. The last five years have seen the

Top 10 Trends and Opportunities for Dairy in 2020

This food alert will review the top 10 dairy trends as taken from a recent Innova webinar, which discussed their consumer survey findings and applied them to innovations within the dairy industry. It will also compare them to Bord Bia’s consumer lifestyle trends, and

Food for the Time of the Month

Bord Bia’s Functional Food Playbook noted that the global functional food market is predicted to be worth over €250 billion by 2023 (Bord Bia, 2019). According to a recent article from Mintel, one area that may offer a slice of this market is products targeted at helping

Bord Bia’s Brexit Update: 29th May 2020

Last week saw both David Frost and Michel Barnier trading further blows over the ongoing EU & UK trade talks, following last week’s disappointing round of talks. In a very direct letter to Michel Barnier, David Frost accused Brussels of making wildly excessive demands in

The Shift toward Localism

This FoodAlert will identify and examine the localised shopping behaviors which have rapidly developed as a result of COVID-19. The Shift toward Localism   This FoodAlert will identify and examine the localised shopping behaviors which have rapidly developed as a result of

Bravery in a Crisis….No Time to ‘Go Dark’

Understandably, during a crisis, marketing budgets tend to be reduced, or even slashed completely. A recent WARC article references an Ebiquity survey revealing that 81% of brands have cut their advertising investment for the current year, with out-of-home and cinema spend

EU Commission Farm to Fork Strategy

The EU Commission’s Farm to Fork strategy as well as the EU Biodiversity Strategy for 2030 were released on Wednesday the 20th of May and they include key policy developments for sustainable agriculture. The aim of the Farm to Fork Strategy is to move towards food systems

The Greatest Challenges to the Rising Vegan Trend in the UAE

The worldwide vegan trend has reached the UAE, but what are its greatest challenges and how can Irish companies capitalize? The Greatest Challenges to the Rising Vegan Trend in the UAE         The worldwide vegan trend has reached the UAE, but what are its greatest

Covid-19 Brings a New Tension between Hygiene and Sustainability

This FoodAlert will examine how consumers are demanding more packaging for fresh produce and open food as a result of Covid-19. It will then conclude with the implications of this for Irish suppliers. Covid-19 Brings a New Tension between Hygiene and Sustainability    

With Great Change… Comes Opportunities for Greater Collaboration!

Most of you may be familiar with Bord Bia’s consumer trends and more specifically the Fuller lives trend where we want to use our time to be as productive and sociable as possible, flowing from one thing to the next - and want to be helped, not hindered by tech... With