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Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines

Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines Bord Bia campaign to drive €15 million in dairy export growth to Malaysia and the Philippines  Bord Bia campaign to promote European dairy from Ireland officially launched during

5 Must Reads for Competitive Advantage in Bakery 2021

Insight can be a key factor in setting your company apart from your competitors. Past research has found that organisations that leverage customer insights outperform peers by 85 percent in sales growth and by more than 25 percent in gross margin (McKinsey, 2019). Bord Bia

6 Key Insights to Understand the Sustainability Opportunity

Recently, Bord Bia published the results of our Global Sustainability Outlook study. It is one of the largest and most ambitious pieces of research which Bord Bia and Origin Green has ever commissioned. We interviewed: 14 thought leaders in NGO’s and Policy Groups, 25

Nocturnal Food and Drink

The consumption of food close to sleeping can be problematic: eat too much, too close to bedtime and your sleep can be disrupted due to fullness; don’t eat, and your sleep is disturbed by a rumbling stomach! Consumers faced with this dilemma need natural, nutrient dense and

Seafood Futures: Four Marketplaces of Tomorrow

In light of the global food industry’s growing sustainability challenges, we must remember that 75% of the world’s diet comes from just 12 plants and five animal species (FAO, 2021). The careful management and conservation of our natural capital is crucial to the continued

Meat Shopper Insight - A year of Covid shopping has shoppers looking for variation and inspiration

In March and April of last year we were living through a scary and difficult period, the first weeks and months of the large-scale impact of Covid-19. From a shopper insight point of view, we remember the supermarket shelves running low as shoppers filled trollies. In the

Meat Shopper Insights

We are currently in a strong period for beef in retail, according to the latest findings from our European meat shopper insights, from the period January to February 2021. The incidence of consideration and purchase of beef have increased across key European markets when

7 Key Findings on Today's Dietary Lifestyles

A drive towards a more balanced way of being and less emphasis on perfection is the key theme emerging from our Dietary Lifestyle Study 2021. This study, an update on our 2018 Dietary Lifestyles study, was designed to understand how dietary lifestyles have evolved since

Opportunities and barriers for Irish organic produce

Bord Bia undertook a trade insight study to investigate the current realities in domestic and overseas organic products across all categories, within seafood the focus was on mussels and salmon.

5 Sources of Insight for Responsible Living

One of the Consumer Lifestyle Trends that Bord Bia have identified as impacting the world of Food and Drink is Responsible Living. This trend relates to the ways in which consumers are striving to become more mindful citizens ("Bord Bia Consumer Lifestyle Trends -

Irish Take Home Seafood Market Peformance 2021

Overall performance remained strong through 2021 with the total ROI Seafood Market up by +1.9% YoY. Whilst purchase volumes declined YoY, the growth was driven by increases in average prices per kg (Kantar, 2021).

How Inflation is Changing Shopper Behaviour in the Meat Aisle

In the face of rising prices, shoppers have to find ways to make their money stretch further. This is impacting how they shop, something we can clearly see in the Q2 2022 report from Bord Bia’s Meat Shopper Insight tracker.

Learning from Failure

Companies will often take inspiration from the success of their competitors, but there can be just as much to learn from the failures of others. Knowing what has failed in the past, and understanding the reasons behind this failure can help prevent the same mistakes being

Global Dairy Prices Showing Signs of Weakening

According to Bord Bia’s latest Global Dairy market report, it would appear that the growth in dairy prices which have been on an upward trajectory since 2022, appears to be showing signs of weakening (Bord Bia, 2022).

Irish beef is back in China! But how does the Chinese market look now?

January 5th, 2023 marked the end of a two and a half year suspension on Irish beef exports to the Chinese market. There have been significant changes in the world and in China’s beef market during our time of suspension, this article will give you a clearer picture on what