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The energy challenge and potential implications for the Irish food industry

Since the Russian invasion of Ukraine, the concerns surrounding Europe’s energy security have been well highlighted. However, despite all of the reporting on this topic, uncertainty still abounds about just how severe the situation will be this winter. This article aims to

Moroccan customers value quality Irish butter

In 2021, of the 10,000mt of butter imported by Morocco, close to half was sourced directly from Ireland, with a doubling of Irish butter exports in the space of 4 years. Ireland was also the main supplier of casein with 1,800 tonnes out of a total of 3,220 tonnes and the

Key insights for growth in the German Quick Service Market

With over 83 million consumers, Germany is one of the largest markets for food and beverages in Europe (GTAI, 2022). For the Quick Service Restaurants (QSR) market in particular, value is expected to reach €15.6 billion by the end of 2022 (Bord Bia, 2022a). Given the size

Five Consumer Strategies for Controlling Spending

As inflation continues to impact our weekly grocery spending, consumers are looking for ways to control their expenditure. It is in the grocery aisles that shoppers become most aware of the impact of inflation. As a result, shoppers are looking for strategies to still meet

A PROVEN APPROACH to finding LOVE at first INSIGHT

This article in three words: Insight, Engagement, Strategy You’ve got an important customer pitch coming up and you really want to nail it with some great insight and good thinking that leads to growth. You recall a piece of insight you’ve come across previously and know

Back to Marketing Basics!

The AMA (American Marketing Association) defines marketing as the activity or business of promoting and selling products or services, including market research and advertising (AMA, 2017). A target market is a group of people with some shared characteristics that a company

Sustaining Craft: An Insight into the Sustainable Practices of Craft Breweries

Irish consumers and customers alike place a strong importance on sustainability when choosing a craft beer. This was reflected in Bord Bia’s Cultivating Craft research, which found that 49% of consumers found a craft beer’s sustainability messaging appealing and retailer

Exports of Irish Meat and Livestock exceed €4 billion in 2022

The value of Irish meat and livestock exports grew by 15% in 2022, and reached over €4 billion for the first time. In addition to this impressive figure, Bord Bia’s recent Export Performance and Prospects report recorded a 30% increase in exports of value added meats, which

How to influence the “Price is Right” decision

This article will take a look at how consumers respond to price reductions and/or price increases, how this behavior can differ when consumers have a greater knowledge of a product’s pricing history and consequently the implications this has for Irish food businesses

5 Must Reads to help you win in the Drinks Category

Below we have identified some key reports from our library collection that can help you understand consumer attitudes, the growth of low-alcohol, and the state of ecommerce, among other trends.

PLMA 2023: Trends and Opportunities for Private Label in Europe

Europe is a dynamic and highly active market for Private Label (PL) and as a result of the cost of living crisis, European PL is gaining significant momentum. As shoppers’ needs grow and diversify, PL is no longer a basic alternative to brands but instead showcases traits

Inflationary Pressure Impacting Consumer Behaviour for Meat

The latest Kantar shopper trends highlight how consumers have reacted post Covid-19 and how they are behaving in response to the ongoing cost of living crisis. The impact of the crisis has led to consumers changing their shopping behaviour from choice of retailer, frequency

Key trends shaping the future of the UAE retail sector

Bord Bia recently held a market study visit in Dubai to explore the retail landscape and understand key trends and opportunities within the market.

Current Market Fundamentals and Outlook for Global Commodity Prices

A recent webinar held by Bord Bia and delivered by StoneX was designed to share their authoritative thinking in globally traded commodities. The webinar discussed the fundamentals affecting prices of some of the main commodities Bord Bia client companies are purchasing.

Navigating the Future of UK Food & Drink Labelling and Packaging

The landscape of UK food and drink packaging and labelling regulations has been evolving at pace, particularly in the wake of Brexit. Recognising the importance of staying abreast of these developments, over 120 Irish suppliers registered for Bord Bia’s recent webinar,