Using Facebook and Instagram for Advertising - Intermediate
This one hour webinar that will help attendees that are familiar with Facebook Ad Manager to use Facebook & Instagram advertising to target their core audience profiles and sell directly online.
Topics covered:
Why - Why eCommerce businesses need to take their marketing into their own hands using Facebook & Instagram - Buyers journey, from awareness ads to conversions.
Who - Who uses Facebook and Instagram and why we need to build our Ideal Customer Profile in order to target them correctly - Look-A-Like Audiences, Interest targeting,
What - What content works best on each platform and what metrics matter the most
How - How to set up ads and retarget - When to retarget and how to work out what budgets you need to be successful
This webinar will include some real-life case studies that will showcase how Facebook & Instagram can transform offline businesses online effectively.