Brand Forum in Conversation with Lucky Saint - Growing fledgling brands to household names

Lucky Saint, the multi-award winning 0.5% lager, is fast becoming a category defining brand. Brewed in Bavaria, the brand is first and foremost a great tasting beer that happens to be alcohol-free. Listed in +2000 bars and restaurants across the UK in bottle & on draught, it has a thriving e-commerce business.

Lucky Saint Founder, Luke Boase, spent 741 days in research & development; has travelled 7462 miles, brewed 56, 628 to create the definitive alcohol free lager. Luke will discuss how he’s creating a category defining business and brand from scratch to become a household name.

Emma will outline the business Omni channel approach and how, at onset of lockdown, in six weeks, Lucky Saint became the 2nd best-selling lager on Amazon. During this session, Emma will advocate for marketing to be represented at board level. She will outline how marketing activities can be aligned with corporate strategy and why marketing managers must be knowledgeable on P&L and ROI.