This workshop is designed to teach you how to make your packaging design work harder.  It will address how to :

Generate a best in class creative brief, Bring brand equities to life on pack and incorporate proof points. Ensure brand assets flex across multiple brand touchpoints, Incorporating the brand tone of voice and Embed brand purpose and sustainability considerations in to the process.

The workshop will include multiple case studies and video interviews with creatives and brand owners. Priority will be given to Brand Forum members.

Packaging Design With Purpose Workshop:  

Whether you’re just starting out or are a business with a notable history, packaging remains the anchor of your brand identity online and on-the-shelf. As a brand entering an increasingly competitive marketplace, your packaging needs to work harder to cut through the noise to win and retain attention. Even as a household name, your packaging needs to own crystal-clear brand equities and know how to use them. In recent years, the purpose of packaging has been made more crucial by the fact its creative brief has become more complex. 

Now, packaging needs to do more. Assets must flex and come alive online. Design needs to work for e-commerce. Your tone of voice must connect and converse across platforms. Sustainability is no longer an afterthought. Blink, and this list grows.

With the market’s changing landscape in mind, award-winning studio Here Design will be running a workshop exploring how these new considerations can be assessed and approached by established businesses and brand owners and start-ups alike, so that they can enrich their packaging and reconnect with their purpose. They’ll share insights from other leading packaging and design studios, spotlight key case studies demonstrating their creative process for both large and small brands, and facilitate time to work through live challenges.