IMS Marketing Workshop
Since 1997 the Marketing Workshops, hosted on 4 Continents, have brought together the international meat marketing community to share common experiences of marketing and communications to domestic and international audiences on a wide range of topics. Historically topics have included advertising and communications campaigns, evaluation, human health, sustainability, quality schemes and crisis management. Always topical and relevant. The workshop dates have been agreed as they are immediately before ANUGA, in Cologne, hopefully helping with travel costs for those attending both events.
