Brand Forum packaging design workshop: Challenger Branding in Challenging Times

The cost of living crisis is still biting hard, making consumer choices ever more price sensitive and inflation is hitting costs throughout the supply chain. These pressures mean that brands have to squeeze even more value out of any design process. What’s needed is a combination of getting the basics right and a healthy questioning of conventional wisdom. Ultimately, we need to meet these challenging times by challenging ourselves to think differently. 

This Brand Forum workshop will demonstrate how to enrich brand equity through packaging and reconnect with brand purpose. It will spotlight case studies that demonstrate the creative process for both large and small brands, and facilitate time to work through live challenges.

Workshop agenda:

• Challenging Assumptions
• Distinctive brand assets
• The new creative brief
• Case studies & working sessions

Facilitators: Here Design

This workshop is open to Bord Bia client companies only.  There is a limit of two people per company.